Saudi Telecom Company (STC) have launched a new unified brand in Saudi Arabia, Kuwait and Bahrain, representing a strategic shake-up to enhance its presence in the region.
The operator, which previously offered services under the name VIVA Bahrain and VIVA Kuwait, will replace VIVA in both instances with STC.
To mark the rebranding move, the operator announced new offers for its customers for free international roaming, mobile data and free minutes in the three countries.
STC announced the launch of this new branding, according to a statement to the Saudi Stock Exchange website (Tadawul). Launching the new branding for the company and its subsidiaries comes in line with the STC’s strategy for digital transformation and customer experience enrichment.
The company has also changed its Arabic trading name on the Tadawul platform from Al Eitsalat to STC.
STC Group had officially launched commercial 5G services in Saudi Arabia, becoming the Kingdom’s first telecom operator to provide this service across a number of cities in the country.
STC has developed the infrastructure of wireless networks in the Kingdom, extended their range, provided the latest global technologies and accelerated the deployment of 5G networks, which provide the foundation for a range of innovative future applications, including the provision of high-speed mobile internet all over the Kingdom.
VIVA (now STC) and Huawei have also cooperated to advance solutions over 5G to develop IoT solutions and 5G ecosystem in Kuwait.
This agreement is a road methodology promoting synergies and best practices in line with the digital transformation to deliver outstanding services to Viva customers not limited to consumers, home and enterprise, and driving the mission of STC leading the digital lifestyle enabler for its customers. They aim to launch the nationwide 5G services, that will bring VR, AR, and other ultra-HD video services such as Mobile Video 3.0 to STC customers. They especially intend to accelerate Kuwait’s digital transformation to various industries from oil/gas industry to smart cities to public safety and achieve new business growth for all participating parties.
See also 'How STC is leading the digital revolution in MENA'.